“Social Media is more about Sociology and Psychology than Technology”
That was exactly what Soumya Mukherjee, the founder of this organization had dreamt of .
An MBA from Bocconi University, Italy and a Masters degree holder from Jadavpur University, she had started her career 20 years back .
Long back she understood media and advertising is all about social psychology. According to her, any campaign starts with the psychographic analysis of various conditions, mostly subjective to the demographic variations around wherein a piece of such advertisement is rendered as successful when the desired and targeted psychograph voluminously responds to it.
It is on such similar lines that her studies on psychology helped her be super-successful in marketing of such communicative forms of art and advertisements wherein bridging psychological studies with marketing is an enormous strategy and she is an absolute expert.
20 years back there was no such digitalization or social media but she exactly knew what the future was, owing to her vision and long sightedness.
Currently, when the world is inclined towards extensive digitalization of all types of media, the deadly combination of psychological studies clubbed with brand studies, something that Soumya possessed already, since two decades ago, made her smoothly walk through most of the challenges in such a journey and owing to all of that, at present day, Soumya, her work and her ideologies are extensively spread over national, regional and multi-national companies.
Owing to her star-studded life, magnanimous accomplishments and extensive experience, she looks forward to imparting her enriched knowledge and pieces of golden advise to the members of the upcoming media aspirants!
