The main purpose of all forms of press releases, is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document which should have a strong engagement with the readers, otherwise it will be thrashed . The press release has to be well articulated, composed and very well drafted . Writing press releases adds to your credibility as well as to your search engine optimization score. When potential customers read your releases, they'll be impressed with you and may respect you more. This makes it more likely that these customers will do business with you.
